The BIG List of Crucial Tools to Streamline Your Small Business
In the early days of social media, managing multiple accounts was a challenge for small business owners. They had to log in and log out on different platforms and create content for each channel. Then, various tools appeared that made social sharing much easier and time effective.
In some way, digital marketing was simpler back then. There were fewer platforms, less noise, and better chances of reaching your audience. Nowadays, marketing is becoming increasingly automated, and businesses need to keep pace to stay competitive. A broad variety of tools that can boost your small business’s digital presence is available now. The question is, which one should you choose?
What These 3 Celebrities Can Teach You about Reputation Management
Celebrities! They’re just like us, right? They choose Airbnb instead of fancy hotels; they are obsessed with the same TV shows as we are, and sometimes they screw up badly. But, if most of us can get away with a nasty remark or mean comment, celebrities have to pay a lot of attention to their behavior.
Celebrities were among the first to use reputation management tactics to filter their image and control the way they are perceived by the public. And, since they’ve done a great job at it, it’s not an overstatement to say that a small business could learn a thing or two about how to tiptoe away from your mistakes with minimum harm to your reputation.
Social Media from A to Z: 15 Crucial Terms Explained
For most small business owners, creating a Vine video, using a hashtag on your Twitter caption, or creating a Facebook event and sending invites to your followers has become a daily practice. But with social media networks adding new features and updating their algorithms on a regular basis, and with new tools popping up every other day, it’s hard to keep pace. Even social media experts are having a difficult time staying up to date with all the changes and new terminology.
How to Generate Valuable Leads Using Social Media Challenges
Social media challenges are becoming increasingly popular. The basic idea is to engage in an action while filming yourself, then upload it to social media so other people can see it and get inspired by it (or laugh at your pain if you fail.)
For years now, big brands have been getting impressive results using social media challenges, generating tons of new leads and converting them into customers. They are a great way to generate awareness around your small business and to boost engagement in your community. But, before you jump on the bandwagon, you need to have a powerful digital marketing strategy in place. Otherwise, you’ll just be wasting a lot of time, resources, and creative energy.
The Silver Bullet Syndrome: Why Marketing Automation Is Not Enough
Sending the right message to the right people, at the right time, and in the right way is the bedrock of good digital marketing. Unless your prospects value what you say, any attempt to engage and convert them is likely to fail.
Segmenting your prospects using the right variables allows small business owners to target their audience with relevant messages. The more targeted your message is, the more likely you are to see an increase in conversion rates.
Dealing with an Unhappy Customer? 7 Deadly Phrases You Should Avoid
You don’t have to be an expert to know that one single word can change everything.
The impact words have on people becomes even more important when you have to deal with an unhappy customer. If you are a small business owner with little customer service experience, it’s hard to tell what phrases will trigger a negative reaction that can potentially damage your reputation. You might not know why the customer is upset or for how long they’ve been unsatisfied, but it’s your job to fix the problem.
5 Ways Facebook Instant Articles Can Benefit Your Small Business
Nobody loves a blank page. Whether you are trying to write something or you are waiting for an article to load, blank pages are extremely frustrating. That’s why, when Facebook launched Instant Articles last spring, it took the world of both publishers and users by storm.
In short, Instant Articles is a mobile publishing format that lets publishers share their articles to the Facebook’s app that loads as much as ten times faster than the standard one. Facebook first launched the platform only for a few premium publishers, such as The Rolling Stones, BuzzFeed, or The New York Time. But, as of May, the format is available to everyone, including your local business.
15 Surprising Lead Generation Statistics that Will Make You Say “I Told You So!”
Not too long ago, it took an average of three cold calls to engage a prospect. In 2016, the number grew to eight.
Considering that the average call time is around one minute, and if we estimate that you can reach around 120 prospects each week, then we have the following formula:
8 calls x 120 prospects = 960 minutes
5 Surprising Stats about What People Consider Good Customer Service
Unless you’ve gained a reputation as an industry leader or were a first-mover, then you should know that having a great product/service is just half of the game won. Customer service can make or break your small business in multiple ways. From not knowing how to handle an angry client to reps that don’t understand your core message, the experience you deliver to your customers is just as important as the product you’ve developed.
3 Email Automation Campaigns That Drive Leads While You Sleep
Picture this.
Each night, you lay your head to rest confidently that your bank balance will grow a bit in the morning.
That’s every small business owner’s dream. After all, who wouldn’t want to watch the sales roll in while they kick back and relax with a cold drink in their hands?
