Lead Generation
15 Surprising Lead Generation Statistics that Will Make You Say “I Told You So!”
Not too long ago, it took an average of three cold calls to engage a prospect. In 2016, the number grew to eight.
Considering that the average call time is around one minute, and if we estimate that you can reach around 120 prospects each week, then we have the following formula:
8 calls x 120 prospects = 960 minutes
Free Trial vs. Money Back Guarantee: Who Wins the Battle of Lead Generation?
What’s the one thing that all successful businesses have in common?
That’s right; they generate income.
The problem with generating income, however, is that you need to attract your target audience first and use the right strategies to convert them into leads and buyers. That’s the reason most small business owners pay such close attention to things like enticing copy, great pricing strategies, A/B testing, and email marketing.
4 Killer Lead Magnet Ideas that Will Grow Your Email List
What do you do when you want to boost your lead generation?
Do you test your call to action? Write better copy? Place form fields strategically?
All these are great options that could help you grow your email list. But, there’s one element that has the power to persuade visitors to convert. I’m talking about the lead magnet.
How to Turn Boring Content into a Lead Generation Machine: 7 Tried-and-True Formulas
So, you decided that content marketing is the best way to drive more traffic to your website and generate leads. And you are right. According to one study by WeDAM, businesses that blog consistently generate up to 67% more leads than those who do not.
But, here’s the problem: although over 93% of marketers use content marketing, just 42% of them actually see results.
How Your Content is Sabotaging Your Lead Generation Strategy
You work tirelessly to set up a lead generation campaign that is sure to appeal to your target audience. You launch in all excitement and can’t wait to see it generating precious leads. You feel confident and happy that you’ve finally got a handle on this whole lead generation game.
Now imagine your surprise when you check your analytics and discover that your sure-to-work campaign generated only a handful of leads.
How You (Yes, You) Can Use Landing Pages to Boost Your Lead Generation Rate
“Who, me? But, I’ve already tried everything, and I can’t get people to stay on my landing page for longer than a few seconds.”
You are not alone in this battle. Marketers are finding it more and more difficult to generate leads. The numbers are really depressing. According to Hubspot.com, 98% of website visitors never come back.
Ouch!
How to Generate More Leads Using Basic Psychology: Three Tried-and-True Tips
You’ve only got one chance to make a good first impression on your landing page. Just think about it. Your landing page is your very first contact you might have with a potential new client – so make sure you don’t waste this chance because you might as well not get it the second time.
If this sounds scary, you need not worry – it is big, but there are several easy tips that can help you make sure you keep those conversions rolling. The secret lies in paying attention to what makes a client react in a way that is of benefit to your small business and it all narrows down to understanding and putting to practice basic psychology tips about human behavior.
The 10 Commandments of a Successful Lead Generation Strategy
Welcome to the Bible of all lead generation websites! The time of “buying” your audience’s attention and interest is long gone, so step into the new marketing era of “Good Things Come to Those who…Earn it!” You will find gathered here, all possible wisdom you need to know for your local business to have a successful lead generation strategy that is guaranteed to increase your site’s conversions and trust factor.
What Airbnb, Uber, and Etsy Can Teach You about Lead Generation
How many of you own a toolbox?
Predictably, nearly every one of you will raise an imaginary hand.
How often do you use it?
You probably use your toolbox a couple of times every year, forgetting about it most of the time. Isn’t it kind of ridiculous to own something that you barely use? So, why not rent one instead of buying or rent out your own toolbox and make some money from it?
10 Simple Landing Page Tweaks That Will Supercharge Your Lead Generation Machine
“Subscribe!”, “Join us!”, “Sign up now!”
Customers come across these words all the time, and they all serve the same purpose: click here and enter your email address. But, do they have the same impact? Can a few words change the way your prospects feel about a button?
The short answer is yes. People click on a headline or a button because a single word struck a chord or engaged them in some way. Successful small business owners work hard to find the best converting words that can help them reach their goals.
