3 Email Automation Campaigns That Drive Leads While You Sleep

Picture this.

Each night, you lay your head to rest confidently that your bank balance will grow a bit in the morning.

That’s every small business owner’s dream. After all, who wouldn’t want to watch the sales roll in while they kick back and relax with a cold drink in their hands?

But, the problem is that the dream of making money while you relax often remains just that – a simple dream. That doesn’t mean it’s not possible. There are countless examples of businesses that managed to nail the passive income dream.

The secret?

Email automation.

This article will walk you through three different types of email automation campaigns that could make your dream of making money while you sleep come true.

1. Welcome Emails

Welcome emails represent your first real contact with your prospects. And, as it turns out, people really long for them. According to one study, welcome emails are some of the most opened campaigns, with more than 74% of users expecting to receive one after signing up. Real-time emails get as much as ten times more transactions than batched ones, shows another study.

So, the science is in: welcome emails should be a crucial part of your online marketing campaign. But, how can you be sure your message will be hitting all the right spots?

Well, for starters, don’t suffocate your newly acquired lead with too much information. A welcome email should focus on just one goal, such as introducing your small business, welcoming the prospect, or present a potential offer. Don’t overwhelm your leads by offering them too much, too soon.

2. Post Conversion Emails

You’ve got a new customer! Congratulations! But, don’t pop open the champagne yet. Your job doesn’t end after you’ve converted a lead into a customer. In fact, the hard part is only just beginning.

Recent studies have shown that repeat customers spend more money than new ones, and they are ten times cheaper to nurture than finding and acquiring new clients.

However, keeping your customers happy and engaged is usually easier said than done. That’s why you will need a post-conversion campaign. Use marketing automation software to streamline a thank you email campaign for new customers. Next, set up an email campaign with useful tips, explaining to your customer how they can get the most out of your products. After your customer received his / her product, set up a new email offering complementary product recommendations that will help make the most out of the initial purchase.

3. Cart Abandonment Emails

Cart abandonment is a real issue for small business owners. One study showed that nearly 68% of carts are abandoned, causing trillions in lost revenue. While most marketers set up cart abandonment campaigns, most don’t know how to implement them successfully.

First, you need to remind your prospects that they still have items in their cart. Include an image of the product and a link back to the cart. If they don’t take action, figure out what’s stopping them from finalizing the purchase. Don’t be afraid to use email to ask them. If everything fails, make them an offer they can’t refuse. Offer them a discount or a small gift that’s sure to bring them back.

What makes email automation such a great digital marketing tactic is its versatility. You can adapt it to meet pretty much any need of your small business. With the right strategy, you can get closer to your dream of making money with little effort.