Social Engagement
Social Media from A to Z: 15 Crucial Terms Explained
For most small business owners, creating a Vine video, using a hashtag on your Twitter caption, or creating a Facebook event and sending invites to your followers has become a daily practice. But with social media networks adding new features and updating their algorithms on a regular basis, and with new tools popping up every other day, it’s hard to keep pace. Even social media experts are having a difficult time staying up to date with all the changes and new terminology.
5 Ways Facebook Instant Articles Can Benefit Your Small Business
Nobody loves a blank page. Whether you are trying to write something or you are waiting for an article to load, blank pages are extremely frustrating. That’s why, when Facebook launched Instant Articles last spring, it took the world of both publishers and users by storm.
In short, Instant Articles is a mobile publishing format that lets publishers share their articles to the Facebook’s app that loads as much as ten times faster than the standard one. Facebook first launched the platform only for a few premium publishers, such as The Rolling Stones, BuzzFeed, or The New York Time. But, as of May, the format is available to everyone, including your local business.
You’re Doing It Wrong: How to Use Emoji to Drive More Engagement on Social Media
Can you guess what the 2015 Oxford Dictionaries Word of the Year was?
It was the “face with tears of joy” emoji.
That’s right. For the first time in history, they chose an image as their word of the year. The decision might be surprising for some people, but if you think about the way we communicate, you will soon realize that emojis have become a constant in our daily digital lives.
How to Find the Right Private Group and Gain Social Media Traction
Frustrating, isn’t it?
You work your tail off to create compelling product offers and engaging articles that are sure to answer your audience’s needs.
But, then you soon discover that only a handful of people have viewed your offer.
You know it shouldn’t be like that, and you are completely right. Something is missing. And that something is called “community” – the secret sauce for small business success.
Is Facebook Live Streaming a Way to Boost Your Social Engagement Rates?
Live streaming isn’t something new. There are several online platforms that allow you to stream a live video, such as YouTube, Livestream, or Twitch.
Last year, live streaming became all the rage when every marketer, small business owners, and regular people discovered Periscope. The platform grew to one million users just ten days after the launch and hit the 10 million users mark at the end of its first year.
What Do Good Social Media Ads Look Like? 5 Practices that Drive Results
Is your small business on social media?
According to recent studies, there are more than two billion active social media users and the average daily time spent on social network increased to 1.72 hours. With data like this, it’s abundantly clear that social media may earn you the biggest returns.
3 Ways Social Media Can Power Up Your Content Marketing Sales Funnel
Allow us to introduce you to the most underused and misunderstood channel in the marketing sales funnel system…
SOCIAL MEDIA.
Tapping the Emotional: How to Use Facebook’s Reactions to Get More Engagement
Your Facebook news feed just got a lot more expressive.
After a year of testing various options, Facebook released their new “Like” button. For the first time, Facebook users can react to a status with more than a thumbs up. The new Reactions button enables users to express themselves with five additional emojis, besides the conventional “like.”
The options include: “love,” “angry,” “sad,” “haha,” and “wow.”
5 Facebook Post Formulas Guaranteed to Drive Engagement
Do you know the main difference between a Facebook post that generates tons of social engagement and one that doesn’t? You might think it’s the story it tells or the hour it’s posted or the offer it makes.
But the answer is much simpler than that.
The difference between a Facebook post that drives social engagement and one that doesn’t is that the first gets read while the later gets ignored.
7 Social Media Engagement Metrics to Track If You Want to Grow Your Numbers
By now, you know that building an engaged community around your small business is key to promoting your products or services successfully. You know that social media is the right place to get a big following of the right people. You also know that it’s the best way to build and maintain relationships with your target audience.
But how do you make it happen.
