Social Media

8
Jul

5 Ways Facebook Instant Articles Can Benefit Your Small Business

FB instant articles

Nobody loves a blank page. Whether you are trying to write something or you are waiting for an article to load, blank pages are extremely frustrating. That’s why, when Facebook launched Instant Articles last spring, it took the world of both publishers and users by storm.

In short, Instant Articles is a mobile publishing format that lets publishers share their articles to the Facebook’s app that loads as much as ten times faster than the standard one. Facebook first launched the platform only for a few premium publishers, such as The Rolling Stones, BuzzFeed, or The New York Time. But, as of May, the format is available to everyone, including your local business.

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13
May

What Do Good Social Media Ads Look Like? 5 Practices that Drive Results

Social Advertising

Is your small business on social media?

According to recent studies, there are more than two billion active social media users and the average daily time spent on social network increased to 1.72 hours. With data like this, it’s abundantly clear that social media may earn you the biggest returns.

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18
Mar

7 Social Media Engagement Metrics to Track If You Want to Grow Your Numbers

Social Media Engagement Metrics

By now, you know that building an engaged community around your small business is key to promoting your products or services successfully. You know that social media is the right place to get a big following of the right people. You also know that it’s the best way to build and maintain relationships with your target audience.

But how do you make it happen.

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1
Mar

Will Facebook’s Dislike Button Affect Your Social Media Strategy?

Facebook Dislike Button

Have you ever run into a terrible Facebook post and thought, “Gee, I wish there was a dislike button so that I can tell people how much I hate this.”

Well, as you’ve probably heard, planet Facebook is testing different ways for people to express shorthand emotions other than “Like”. The big question now is: will marketers give this idea the thumbs up?

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19
Feb

How to Find Influencers to Build an Engaging Presence on Social Media

Social Media Influencers

Let’s be honest – everybody wants to boost their social media engagement.

Even if you are saying that you don’t care about likes, shares, comments, and other vanity metrics, you are secretly hoping that your work will be appreciated.

The unfortunate thing is that, no matter how hard you work to create awesome content, your posts have an embarrassing low reach. It’s hard to stay motivated when you realize your social media profiles are located in a sea of cats and selfies.

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2
Feb

Should You Include Snapchat in Your Social Media Strategy? Yes! Here’s Why

Snapchat social engagement

It’s time for a fun and super-efficient twist to your social media strategy and it’s not exactly what many would think of. At least not at first. Snapchat! With an overwhelming success over the past five years – that doesn’t cease to amaze marketers, Snapchat has already reached the point of more than 100 million daily users! So you better include it in your social media plan because you are up for some great results.

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19
Jan

4 Weird and Wonderful Ways to Generate Leads with Social Media

Social Media Listening

Social media is next to becoming your company’s BFF – that is if it hasn’t already. With so many using social media to connect, to get informed and to reach out, it is essential for your business to use the hidden powers that these platforms hold. The greatest thing about social media? It provides you a way to connect with your prospects and to reach out to many new other potential followers, in a very personalized and genuine way – which is what ultimately attracts people to what you have to offer.

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12
Jan

5 Ways to Increase Your Facebook Engagement without Ever Paying for Ads

facebook-brand-engagement

Does it feel like your Facebook Page’s Organic Reach is slowly declining?

You are not alone.

Last year, Facebook announced that they would be reducing the number of promotional Page posts that show up in the news feed to present users only high-quality content.

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1
Jan

10 Tips to Help You Write Killer Social Media Content That Everyone Will Share

Killer Social Media Content

Image Attribution: startbloggingonline.com

Who would you rather spend time with?

  1. Mary – She goes on and on about the same boring topic, although you’re not interested.
  2. Brian – He is witty, funny, and knowledgeable, and can carry an intelligent conversation.

Not a tough choice, right?

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15
Dec

4 Ways to Get More Social Engagement without Nagging Your Customers

Sharing on Social Media

Since the beginning of time, humanity has tried to answer some of the most difficult questions, like is the universe finite or infinite, which came first, the chicken or the egg, and how can brands engage with their social media audience without being pushy?

Social media is a great way to connect with your customers and build lasting relationships with them. But, if you don’t know how to use it, you can end up annoying your fans, and your efforts will translate to nothing.

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