The BIG List of Crucial Tools to Streamline Your Small Business
In the early days of social media, managing multiple accounts was a challenge for small business owners. They had to log in and log out on different platforms and create content for each channel. Then, various tools appeared that made social sharing much easier and time effective.
In some way, digital marketing was simpler back then. There were fewer platforms, less noise, and better chances of reaching your audience. Nowadays, marketing is becoming increasingly automated, and businesses need to keep pace to stay competitive. A broad variety of tools that can boost your small business’s digital presence is available now. The question is, which one should you choose?
This article will have a look at some of the most important automation tools that can help you streamline your marketing strategy. Whether you are a lawyer, doctor, web designer, or plumber, these tools can help your business reach a new level of success by leveraging the benefits of digital marketing.
Tools for Social Media
Not only that Hootsuite can help you streamline your social media strategy, but it can also boost your engagement and enhance your efforts. Acting as a social relationship platform, HootSuite identifies influencers in your market and allows you to connect with them to grow your small business. You can access over 35 social networks, such as Facebook, LinkedIn, Twitter, Instagram, and so on, and manage all of your platforms with one application.
IFTTT stands for If This Then That, and it’s a great app that allows you to automate repetitive tasks. For instance, if your company’s Facebook account gets a new follower, you can set the app to send an automated welcome message. Or, you can connect your blog’s RSS feed with your social media profiles so that every time you publish a new post, your accounts will be updated, as well.
Not only that Scoop.It provides you with great content, but it also allows for great connections with other fellow content curators. This constant exchange of knowledge will enable you always to offer your audience the best articles on the topics they are interested in.
Tools for Communication
With more than 12 million people and businesses around the world using MailChimp, the email marketing platform is not only one of the most popular, but also the most effective. You can set the platform to target your audience based on specific data, such as preferences, behavior, past sales, and so on. You can also use its application program interface, or API, to set up custom workflows with segmentation and scheduling tools. Compatible with a wide variety of web technologies, MailChimp is without a doubt a must-have for every small and local business owner.
Slack is a messaging app that allows busy entrepreneurs to communicate more efficiently with their teams. Available across multiple devices and platforms, Slack allows you to chat one-on-one with your partners, as well as in groups. You can upload and share files with your team, integrate it with other apps, such as Skype, and manage your communication efforts more efficiently.
Sales Tools
CRM software has evolved from a simple contact management system into a complex tool. It does more than simply recording your customers’ contact information – it also remembers the details of every interaction and the customer’s position in the sales funnel. Having access to valuable insights, you can easily identify prospects, convert leads, up-sell to existing customers, and manage sales and marketing. It goes without saying that choosing the right CRM tool for your business can improve productivity, boost sales, and enhance customer satisfaction.
Salesforce has proven to be a great option for small business owners looking for a reliable CRM tool. This tool integrates with hundreds of platforms and business apps, and it can help you boost your digital marketing efforts and online presence.
Planning an event for your local business can be quite stressful. That is where RegFox comes into play. RegFox is event managing software that actually makes the process of building a registration page enjoyable.
Digital Marketing Tools
Spokal is just like a regular digital marketing tool but on steroids. If your small business uses WordPress, you can use Spokal to share content, optimize it, boost your traffic, convert more people into leads, and drive more sales. You can use the tool’s automated social sharing option to improve your company’s digital presence and enhance your engagement rates.
Needls is a digital marketing tool that can help you target the right audience for your social media ads by monitoring conversations in real time. All you have to do is upload an image, video, or message, and Needls will do the rest for you. The tool also offers a wide variety of features, such as social media reporting, landing page generation, and analytics to measure your small business’s digital marketing results.
Content Marketing Tools
Coming up with great content ideas all the time is no easy task. With BuzzSumo, you can analyze online trends and discover the type of content your audience wants.
The tool also helps with content creation and distribution, allowing you to find the best influencers to enhance your content efforts. That way, you can make sure your content will be seen by people related to your industry.
This tool comes in handy because it allows you to curate blog content that you can later use as inspiration or resource for future posts. It might not sound very intuitive at first, but staying connected to the online marketing universe is a great source of creativity that you wouldn’t want to miss.
Marketing automation tools enable you to streamline your efforts and enhance your result. Rather than spending your time doing repetitive tasks, you can focus your creative energy on growing your small business.
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