5 Facebook Post Formulas Guaranteed to Drive Engagement

Do you know the main difference between a Facebook post that generates tons of social engagement and one that doesn’t? You might think it’s the story it tells or the hour it’s posted or the offer it makes.

But the answer is much simpler than that.

The difference between a Facebook post that drives social engagement and one that doesn’t is that the first gets read while the later gets ignored.

So, what makes people stop, read a Facebook post, and engage with it?

Well, it’s all in the way you phrase it.

So here are five sure-fire Facebook post formulas that drive engagement.

1. Little-known Ways to [Solve a Problem] + [Solution]

This formula can intrigue readers by challenging their knowledge. “Little known way? I bet I know them all!” they might think to themselves. However, even if some of your followers already know about the solution, these type of posts can still encourage them to interact with a comment such as “I use this trick all the time, it works wonders!”

Here are some examples:

“Ladies, here’s a little-known way to clean your makeup brushes. Hint: it involves vinegar and hot water.”

“One little-known way to drive more traffic to your blog: use an image every 100 words.”

2. Caption This!

Sometimes, you have a great photo or video but no idea how to caption it. How about you let your audience do the work for you? The only text you will need is “Caption this!”

This formula works great with funny pictures, motivational posters or breath-taking photos of landscapes or emotional moments.

As a rule of thumb, always think about the emotion you want to trigger in your followers when choosing the visual. Pick images that would inspire your audience and that would encourage them to comment and engage with your post.

Here’s an example:

• If [Desirable Scenario], I Would _____

This formula encourages people to use their imagination and think about how they would act in a certain scenario. It’s a great way to get followers to interact with your small business in a fun and friendly way.

You can get people thinking about a funny situation or a life-challenging scenario or even an awkward moment. The trick is to come up with a scenario that represents your brand’s identity.

Here are some examples:

“If I could have any superpower, I would choose ____.”

“If I had to live in another country, I would ____.”

4. My [Activity] Must-have Is ____

Not only that this formula drives social engagement, but it can also get people talking about your products. The trick is to use an activity that can be linked easily with your products. That way, you can encourage people to suggest the type of products that they would use.

“My morning routine must-have is ____.”

“My travel must-have is ___.”

5. Remember When [Old Trend/Tradition]?

You know what type of emotion drives the most social engagement?

Nostalgia.

According to scientists, remembering the past makes people feel good because it’s proof that they’ve managed to overcome the difficulties in their lives. More than that, this type of post would give people an opening to comment on their experience from a certain period.

“Remember when you had to remember your friend’s birthday?”

“Remember when JNCO jeans were cool?”

Next time you are stuck trying to write a compelling Facebook post, remember: there’s a formula for that.