4 Essential Features that Successful Landing Pages Have in Common

What’s the best way to establish trust with a complete stranger?

You don’t know them, and they don’t know you, but you’ve got something to offer, and they are looking. Your relationship is starting from scratch, and you need to spike their interest.

A killer landing page will help establish yourself as a trustworthy small business. But, stellar landing pages don’t happen by accident. Conversion optimization goes deeper than button size, layout, or color.

Here are four features that successful landing pages have in common.

1. They Give Some to Get Some

You might have noticed successful businesses have a similar digital marketing strategy to hook prospects that land on their pages. They offer a gift, such as a free subscription or a book in return for a prospect’s email address. The reason behind this digital marketing approach is that it makes it easier to turn the visitors into leads.

The most successful content marketing strategies rely on such tactics, knowing that they must take that extra step to gain buyers.

It’s all about building a solid relationship with your customers, and that is why you should focus on getting people to sign up for your newsletter to constantly be in contact with your content.

2. They Address the Needs of the Customer

In other words, you must predict the intent of your users. For instance, looking at the queries made by the visitors that got them to your page can really help you understand the customer journey.

You can be certain that your landing page will be a success if you use the starting point of your users and make the page in such way that it meets their needs.

Emotional states are more important than you might think because they indicate what the needs of the potential customer are. This information helps you create a landing page to matches those exact needs.

3. It Gets the Attention of Visitors

According to a recent study, half of the Internet users who visit a page will spend less than 15 seconds before bouncing. There’s no question about that fact that you need to find an effective way to get visitors to stay and ultimately convert. But, how?

One of the main reasons visitors bounce is that they don’t understand the offer. Having a clear message and a unique selling proposition is paramount if you want to keep visitors hooked as long as possible. Think about what your want your visitors to do and ask them directly. Do you want them to subscribe to your newsletter, download a white paper or buy something? Tell them.

4. Deep Understanding of Their Audience

If you want to turn more prospects into leads, you need to get in bed with your audience. Just think about it – if you don’t know what keeps them up at night or what makes their heart skip a beat, how are you supposed to convince them that your products are right for them?

The best way to really get into your customers’ head is by creating a detailed buyer persona. Focus on elements such as age, demographics, pain points, behavior, and goals to craft persuasive landing pages.

Have you found this information useful? What other features do you consider important in creating a successful landing page? Share your opinion with us in a comment below.

Landing page success goes beyond layout, color, and images. To get more visitors to convert, you need to address your audience’s pain points and build trust.