Social Media
What 500 Million Facebook Posts Can Teach You about Improving Your Social Engagement
Have you ever wondered how the most popular Facebook pages get all that amazing engagement? Facebook is huge. It has more than 1.44 billion active monthly users and it continues to grow every day.
The competition is stiff. The average Facebook user has hundreds of friends and follows hundreds of pages, many of which post updates every day. How do you stand above the noise?
3 Reasons Why Authenticity is the Core of Social Engagement
Authenticity is the principle against which brands are now judged. This is undoubtedly a bold statement, but one that is very hard to argue with.
You might believe that by its very nature, online marketing isn’t authentic, but in this day and age, when everybody is more connected than ever, people crave genuine experiences. What customers really want isn’t just a good product or service, but honest interactions and great experiences.
8 Things to Consider before Purchasing a Marketing Automation Tool
It’s utterly frustrating to buy something and realize that there were more things you wish you knew before making the purchase. Maybe you wish you knew that you will change jobs before renting an apartment close to your old workplace.
Unfortunately, this can also happen when you decide to purchase a marketing automation tool. You buy what you believe is the perfect software only to realize that it doesn’t help you meet your goals or that your team isn’t ready for it.
Bad Reputation Survival Guide: 8 Ways to Overcome Adversity
It almost always catches small-business owners by surprise. Sometimes we get the inkling that something was off about a transaction, or we’re aware when we can’t manage to satisfy a difficult customer, but rarely do we expect the fallout. Damaging remarks may appear on a social media page, a blog comment, or a review website, and we’re instantly thrown into DEFCON 2. What’s a person to do when his reputation is at stake? Use these eight psychology-backed methods to overcome the emergency.
How to Fix it When Good Email Campaigns Go Bad
Automation tools, like Constant Contact or Mail Chimp, make reaching an audience incredibly easy. Today, there are probably hundreds of companies that will help your small business manage email lists, nurture leads effectively, and piece together compelling and relevant messages with ease. No matter which solution you choose though, human error can still cause issues. Whether you’ve sent the wrong message to a specific list, or sent off inaccurate info, these methods provide instant damage control.
Got Interaction? Increase Facebook Engagement with this Comprehensive Checklist
Do you feel like you’re loading up your local business Facebook page with all kinds of great stuff, but nobody ever responds? It takes a lot of work to come up with stellar content and to keep up with posts, which is why a lot of small-business owners lose steam when they see that their efforts aren’t bringing people in. Facebook is a fantastic way to reach a diverse audience, but you’ve got to offer your followers a complete package. Use this checklist to make sure you’re doing everything you can to increase social media engagement. Check off the boxes as you go, and be sure to correct the things you can’t check off right away.
