online marketing
7 Content Curation Tools to Boost Your Productivity
Keeping your creative juices flowing can sometimes be a bit tricky, especially if you are supposed to do so constantly. But, when the success of your small business depends on it, there’s no choice. You have to do it.
Or do you?
5 Dead Simple Ways to Generate Free Leads from YouTube
Imagine gaining tens of thousands of leads to fuel your small business. Now imagine doing it all for free. No, I’m not crazy, and I am not pitching some shady online marketing technique to you. In fact, I want to talk about a huge opportunity many small and local business owners are ignoring.
YouTube.
8 Proven Headline Formulas that Convert Like Crazy
David Ogilvy, the father of advertising, was famous for spending a ridiculous amount of time on headlines.
Why?
That’s because the headline is the most important element of a page. It is the first thing people see when you share a new article and the decisive factor that makes them take action.
Talk about pressure.
Content Upgrades: What Are They and How to Use Them to Increase Email Opt-Ins by 785%
You’re working your tail off to create relevant content that’s sure to add value to your prospects’ life. But is that all it takes to get leads?
Of course not!
It’s all about growing your email list and ultimately generating sales. The more openings to your email lists, the more chances your readers will move down the sales funnel.
3 Ways Social Media Can Power Up Your Content Marketing Sales Funnel
Allow us to introduce you to the most underused and misunderstood channel in the marketing sales funnel system…
SOCIAL MEDIA.
What Toyota and Domino’s Pizza Can Teach You about Recovering from a Reputation Nightmare
On the Easter Sunday of 2009, two Domino’s Pizza’s employees filmed themselves sticking food up their noses and then putting it on a sandwich that was to be delivered to a customer. The duo filmed themselves taking part in other bizarre acts with the food, violating several health-code standards. The video was published on YouTube where it went viral instantly.
5 Marketing Automation Hacks You Should Be Using Right Now
It sounds so easy…
You know marketing automation can help you scale your local business. You know you should invest in smarter tools to ensure your prospects receive the right message at the right time. So you start implementing a solution that you think can meet your online marketing needs best.
Two weeks later, you’re still fiddling with automation rules and workflows.
Tapping the Emotional: How to Use Facebook’s Reactions to Get More Engagement
Your Facebook news feed just got a lot more expressive.
After a year of testing various options, Facebook released their new “Like” button. For the first time, Facebook users can react to a status with more than a thumbs up. The new Reactions button enables users to express themselves with five additional emojis, besides the conventional “like.”
The options include: “love,” “angry,” “sad,” “haha,” and “wow.”
Think You Don’t Need Marketing Automation? Think Again! 10 Stats to Prove It Isn’t Just a Fad
How can your local business compete with the big boys?
That’s simple. You automate.
You know you should invest in smart tools that can help you turn prospects into customers. You know marketing automation can help you reach out to your prospects effectively, personalize your online marketing efforts and maximize your bottom line. As a small business owner, you’ve probably seen others using automation with great results. And, while you recognize marketing automation’s potential, you might still have some reservation.
4 SEO Tactics that Can Wreak Havoc To Your Reputation
Back in 2014, Malaysia Airlines launched a competition in Australia and New Zealand. The purpose of the online marketing campaign was to boost the airline’s image after the tragedies of MH17 and MH370. But, the competition had an odd and inappropriate name: “My Ultimate Bucket List.” The association was grim, considering that 537 people lost their lives flying the airline that year.
Managing online reputation is tricky in the modern era, as companies like Malaysia Airlines, Volkswagen, or SeaWorld prove. That’s why you need to measure every action carefully before launching it into the digital space, including your SEO strategy.
