You have a great product and a steady stream of customers. The problem? Many of your prospects are just sitting dormant in your marketing database.
Lead nurturing isn’t the only marketing automation tactic you can use to get more of your prospects. There are many other ways you can engage existing customers and encourage upsells or additional purchases.
Q: How many marketers does it take to screw in a light bulb?
A: Three. One to document the process, one to take pictures and post it on social media and one to send emails about the new light bulb.