local business
5 Ways Facebook Instant Articles Can Benefit Your Small Business
Nobody loves a blank page. Whether you are trying to write something or you are waiting for an article to load, blank pages are extremely frustrating. That’s why, when Facebook launched Instant Articles last spring, it took the world of both publishers and users by storm.
In short, Instant Articles is a mobile publishing format that lets publishers share their articles to the Facebook’s app that loads as much as ten times faster than the standard one. Facebook first launched the platform only for a few premium publishers, such as The Rolling Stones, BuzzFeed, or The New York Time. But, as of May, the format is available to everyone, including your local business.
How to Stop Customer Complaints Before They Even Happen
It’s a given. As long as you are providing goods and services to clients, be it online or not – but especially when online, you will get through what most local business owners dread: customer complaints. They’re scary; they’re confusing, and they’re not going anywhere.
Without a doubt, paying close and dedicated attention to keeping your customers content and loyal is a big one. But even though you might be investing real efforts into this, you will still find yourself facing customer complaints.
How to Find the Right Private Group and Gain Social Media Traction
Frustrating, isn’t it?
You work your tail off to create compelling product offers and engaging articles that are sure to answer your audience’s needs.
But, then you soon discover that only a handful of people have viewed your offer.
You know it shouldn’t be like that, and you are completely right. Something is missing. And that something is called “community” – the secret sauce for small business success.
5 Actionable Techniques that Will Get You 5-Star Reviews
What’s the first thing you do before buying a product?
If you are anything like the regular shopper, you read some reviews. According to recent reports, around 30% of users check out reviews on Amazon before buying a product. Another 13% of them head to Google to search for comments on blogs and forums.
5 Challenging Customer Service Scenarios and How to Handle Them Like a Pro
When it comes to starting your own local business, you soon find out how important customer service is to keep your clients satisfied and engaged. But what happens when there are customers who prove to be more challenging than usual – and how do you switch a scenario from a potentially dreadful one into a manageable one?
Here are five personalized approaches to handling difficult customer service scenarios:
5 Marketing Automation Hacks You Should Be Using Right Now
It sounds so easy…
You know marketing automation can help you scale your local business. You know you should invest in smarter tools to ensure your prospects receive the right message at the right time. So you start implementing a solution that you think can meet your online marketing needs best.
Two weeks later, you’re still fiddling with automation rules and workflows.
Tapping the Emotional: How to Use Facebook’s Reactions to Get More Engagement
Your Facebook news feed just got a lot more expressive.
After a year of testing various options, Facebook released their new “Like” button. For the first time, Facebook users can react to a status with more than a thumbs up. The new Reactions button enables users to express themselves with five additional emojis, besides the conventional “like.”
The options include: “love,” “angry,” “sad,” “haha,” and “wow.”
Think You Don’t Need Marketing Automation? Think Again! 10 Stats to Prove It Isn’t Just a Fad
How can your local business compete with the big boys?
That’s simple. You automate.
You know you should invest in smart tools that can help you turn prospects into customers. You know marketing automation can help you reach out to your prospects effectively, personalize your online marketing efforts and maximize your bottom line. As a small business owner, you’ve probably seen others using automation with great results. And, while you recognize marketing automation’s potential, you might still have some reservation.
