You’ve poured your heart and soul into creating an awesome content marketing strategy. You’ve started blogging, you’ve shared promotional content on Facebook and Twitter and even tried to directly engage with your audience.
And then…crickets.
In spite of your best efforts, you’re still not getting the lead flow you need in order to turn your small business into the next million-dollar brand.
If you don’t trust someone, would you be likely to do business with them?
Of course not. This is why a small business needs to establish itself as a legitimate company, delivering on the promises made to its customers.
Trust signals play a key role in the lead generation landscape and, as strong evidence suggests, these subliminal cues have the power to improve the initial value judgment of your website.