15 Surprising Lead Generation Statistics that Will Make You Say “I Told You So!”

Not too long ago, it took an average of three cold calls to engage a prospect. In 2016, the number grew to eight.

Considering that the average call time is around one minute, and if we estimate that you can reach around 120 prospects each week, then we have the following formula:

8 calls x 120 prospects = 960 minutes

That’s 16 hours per week, or more than three hours per workday spent trying to reach prospects who might not even take your offer into consideration. What a waste of energy, time, and resources!

Luckily, there are better, more educated ways to generate leads for your local business. The secret lies in inbound marketing.

With that in mind, here are 15 mind-blowing lead generation techniques that will make you look different at inbound marketing.

• Content marketing is one of the most common lead generation tactics (67%) besides email marketing (78%) and event marketing (73%.)

• Recent reports have found that around 83% of B2B companies use content marketing as an effective tool for lead generation. Those who blog regularly generate up to 67% more new leads per month than companies that don’t.

• According to studies, 57% of businesses who blog generate at least one lead due to blogging. Companies that publish 15 articles per month generate an average of 1,200 new leads every month. Those who publish more than 200 blogs posts per month generate up to five times more leads than those with ten articles or fewer (I told you so!)

• The best tactic most small business owners have found to be successful is compelling content for each stage of the sales funnel.

• More than 43% of businesses with a Facebook page report generating leads from it.

• Companies with an active Twitter account were proved to generate twice as many new leads as those small business owners who aren’t using the social network.

• LinkedIn was found to be 277% more effective for B2B companies at generating leads than Facebook and Twitter. However, only 47% of B2B firms say that they are actively using LinkedIn.

• 64% of business owners claim that email marketing is the most efficient lead generation platform when engaging TOFU leads.

• Most small businesses owners admit the importance of good landing pages, with 68% of them using these types of pages to attract and convert future leads.

• Reports have shown that businesses with up to 40 landing pages get up to seven times more leads than companies with just 1 to five landing pages.

• Only 48% of marketers build a new landing page for each marketing campaign.

• More than 96% of the visitors that land on your website are not ready to buy.

• Marketers who A/B test their campaigns generate up to 40% more leads.

• More than 79% of new prospects never convert into customers. Ineffective lead nurturing or lack of it is the main reason for this.

• Businesses that use marketing automation to nurture leads see a 10% increase in revenue within the first 6 to 9 months.

Are you getting enough leads to make your small business profitable? If not, study these stats carefully. Maybe you can learn something from them.