Reputation
What These 3 Celebrities Can Teach You about Reputation Management
Celebrities! They’re just like us, right? They choose Airbnb instead of fancy hotels; they are obsessed with the same TV shows as we are, and sometimes they screw up badly. But, if most of us can get away with a nasty remark or mean comment, celebrities have to pay a lot of attention to their behavior.
Celebrities were among the first to use reputation management tactics to filter their image and control the way they are perceived by the public. And, since they’ve done a great job at it, it’s not an overstatement to say that a small business could learn a thing or two about how to tiptoe away from your mistakes with minimum harm to your reputation.
Dealing with an Unhappy Customer? 7 Deadly Phrases You Should Avoid
You don’t have to be an expert to know that one single word can change everything.
The impact words have on people becomes even more important when you have to deal with an unhappy customer. If you are a small business owner with little customer service experience, it’s hard to tell what phrases will trigger a negative reaction that can potentially damage your reputation. You might not know why the customer is upset or for how long they’ve been unsatisfied, but it’s your job to fix the problem.
5 Surprising Stats about What People Consider Good Customer Service
Unless you’ve gained a reputation as an industry leader or were a first-mover, then you should know that having a great product/service is just half of the game won. Customer service can make or break your small business in multiple ways. From not knowing how to handle an angry client to reps that don’t understand your core message, the experience you deliver to your customers is just as important as the product you’ve developed.
How to Stop Customer Complaints Before They Even Happen
It’s a given. As long as you are providing goods and services to clients, be it online or not – but especially when online, you will get through what most local business owners dread: customer complaints. They’re scary; they’re confusing, and they’re not going anywhere.
Without a doubt, paying close and dedicated attention to keeping your customers content and loyal is a big one. But even though you might be investing real efforts into this, you will still find yourself facing customer complaints.
3 Creative Ways to Delight Your Customers and Boost Your Company’s Reputation
Imagine you walk into a room and switch on the light. You expect the room to light up, and that’s exactly what happens most of the time.
The same stands true for good customer service. Today’s consumers expect brands to offer stellar customer support. Even though great customer service is good for your small business’s reputation, it’s not enough.
5 Actionable Techniques that Will Get You 5-Star Reviews
What’s the first thing you do before buying a product?
If you are anything like the regular shopper, you read some reviews. According to recent reports, around 30% of users check out reviews on Amazon before buying a product. Another 13% of them head to Google to search for comments on blogs and forums.
5 Challenging Customer Service Scenarios and How to Handle Them Like a Pro
When it comes to starting your own local business, you soon find out how important customer service is to keep your clients satisfied and engaged. But what happens when there are customers who prove to be more challenging than usual – and how do you switch a scenario from a potentially dreadful one into a manageable one?
Here are five personalized approaches to handling difficult customer service scenarios:
What Toyota and Domino’s Pizza Can Teach You about Recovering from a Reputation Nightmare
On the Easter Sunday of 2009, two Domino’s Pizza’s employees filmed themselves sticking food up their noses and then putting it on a sandwich that was to be delivered to a customer. The duo filmed themselves taking part in other bizarre acts with the food, violating several health-code standards. The video was published on YouTube where it went viral instantly.
4 SEO Tactics that Can Wreak Havoc To Your Reputation
Back in 2014, Malaysia Airlines launched a competition in Australia and New Zealand. The purpose of the online marketing campaign was to boost the airline’s image after the tragedies of MH17 and MH370. But, the competition had an odd and inappropriate name: “My Ultimate Bucket List.” The association was grim, considering that 537 people lost their lives flying the airline that year.
Managing online reputation is tricky in the modern era, as companies like Malaysia Airlines, Volkswagen, or SeaWorld prove. That’s why you need to measure every action carefully before launching it into the digital space, including your SEO strategy.
8 Simple Tips for a Loyalty-Building Customer Service Experience
Back in 2012, internet user Shane Bennet, a Samsung fan, asked the company for a free smartphone. To charm the company, he also sent them a drawing of a dragon in his offer.
Samsung didn’t send Bennet a phone, but to make him feel good, they’ve included in their message a drawing of a kangaroo riding a unicycle.
The man shared the drawings on social media where they went viral. So, Samsung sent him the smartphone and personalized the case with his dragon artwork.
