What’s the first thing you do before buying a product?
If you are anything like the regular shopper, you read some reviews. According to recent reports, around 30% of users check out reviews on Amazon before buying a product. Another 13% of them head to Google to search for comments on blogs and forums.
This is a story you might know all too well. You’ve been told that marketing automation can solve a lot of your problems. You thought it would bring you a seemingly endless flow of prospects who’d convert into loyal customers. You thought it would help you save time, grow your small business, and put your online marketing efforts on autopilot.
Is your small business on social media?
According to recent studies, there are more than two billion active social media users and the average daily time spent on social network increased to 1.72 hours. With data like this, it’s abundantly clear that social media may earn you the biggest returns.
David Ogilvy, the father of advertising, was famous for spending a ridiculous amount of time on headlines.
Why?
That’s because the headline is the most important element of a page. It is the first thing people see when you share a new article and the decisive factor that makes them take action.
Talk about pressure.
You’re working your tail off to create relevant content that’s sure to add value to your prospects’ life. But is that all it takes to get leads?
Of course not!
It’s all about growing your email list and ultimately generating sales. The more openings to your email lists, the more chances your readers will move down the sales funnel.
Allow us to introduce you to the most underused and misunderstood channel in the marketing sales funnel system…
SOCIAL MEDIA.
Email marketing is huge these days, and everybody already knows the benefits it can bring to your small business. A strategic email marketing campaign can bring you a substantial increase in conversions and of course, a lot of entrepreneurial satisfaction. With a great newsletter series in place you can make sure all your subscribers will receive the right messages at the right time – what else could you really wish for?
When it comes to starting your own local business, you soon find out how important customer service is to keep your clients satisfied and engaged. But what happens when there are customers who prove to be more challenging than usual – and how do you switch a scenario from a potentially dreadful one into a manageable one?
Here are five personalized approaches to handling difficult customer service scenarios:
On the Easter Sunday of 2009, two Domino’s Pizza’s employees filmed themselves sticking food up their noses and then putting it on a sandwich that was to be delivered to a customer. The duo filmed themselves taking part in other bizarre acts with the food, violating several health-code standards. The video was published on YouTube where it went viral instantly.
It sounds so easy…
You know marketing automation can help you scale your local business. You know you should invest in smarter tools to ensure your prospects receive the right message at the right time. So you start implementing a solution that you think can meet your online marketing needs best.
Two weeks later, you’re still fiddling with automation rules and workflows.