The Daily Reputation Checklist: How to Manage Your Brand’s Online Reputation in 60 Minutes a Day
How much time do you spend every day managing your brand’s online reputation?
If you are anything like any other marketer with a myriad of tasks on your hand, you probably let your online reputation work slide. And that’s not good at all.
According to a Nielsen study, 54% of consumers decided not to do business with a company based on the information they learned about the way the company handled customer service, products, delivery and so on.
9 Simple Email Marketing Automation Workflows That Drive Big Results
You have a great product and a steady stream of customers. The problem? Many of your prospects are just sitting dormant in your marketing database.
Lead nurturing isn’t the only marketing automation tactic you can use to get more of your prospects. There are many other ways you can engage existing customers and encourage upsells or additional purchases.
What Airbnb, Uber, and Etsy Can Teach You about Lead Generation
How many of you own a toolbox?
Predictably, nearly every one of you will raise an imaginary hand.
How often do you use it?
You probably use your toolbox a couple of times every year, forgetting about it most of the time. Isn’t it kind of ridiculous to own something that you barely use? So, why not rent one instead of buying or rent out your own toolbox and make some money from it?
A Step-by-Step Guide to Turning Complaints into Compliments
Back in 2010, an Icelandic volcano with a complicated name – Eyjäfjälläjökull – erupted. Heavy clouds of ash were thrown into the air, disrupting European air traffic. All flights in the area were grounded, and over 10 million travelers were stranded at different local airports.
At that time, the KLM Royal Dutch Airlines, who was just beginning to experiment with social media, found their Twitter feed flooded with confused, desperate and often angry messages from customers seeking guidance.
4 Ways to Get More Social Engagement without Nagging Your Customers
Since the beginning of time, humanity has tried to answer some of the most difficult questions, like is the universe finite or infinite, which came first, the chicken or the egg, and how can brands engage with their social media audience without being pushy?
Social media is a great way to connect with your customers and build lasting relationships with them. But, if you don’t know how to use it, you can end up annoying your fans, and your efforts will translate to nothing.
10 Simple Landing Page Tweaks That Will Supercharge Your Lead Generation Machine
“Subscribe!”, “Join us!”, “Sign up now!”
Customers come across these words all the time, and they all serve the same purpose: click here and enter your email address. But, do they have the same impact? Can a few words change the way your prospects feel about a button?
The short answer is yes. People click on a headline or a button because a single word struck a chord or engaged them in some way. Successful small business owners work hard to find the best converting words that can help them reach their goals.
4 Marketing Automation Myths That Are Hurting Your Business
Q: How many marketers does it take to screw in a light bulb?
A: Three. One to document the process, one to take pictures and post it on social media and one to send emails about the new light bulb.
What 500 Million Facebook Posts Can Teach You about Improving Your Social Engagement
Have you ever wondered how the most popular Facebook pages get all that amazing engagement? Facebook is huge. It has more than 1.44 billion active monthly users and it continues to grow every day.
The competition is stiff. The average Facebook user has hundreds of friends and follows hundreds of pages, many of which post updates every day. How do you stand above the noise?
3 Surprising Ways Negative Reviews Can Actually Help Your Reputation
This may sound a little crazy, but here it goes…
Getting negative reviews is not always bad. In fact, they can actually help your business thrive and improve your reputation.
Really…
While you should strive to get good online reviews and increase your ratings, a nasty comment should not cause a panic attack. Contrary to popular belief, bad ratings will not immediately turn your customers away from your products and services. In fact, they are a great opportunity for your small business.
10 Tried-and-True Methods to Generate More Leads
You’ve poured your heart and soul into creating an awesome content marketing strategy. You’ve started blogging, you’ve shared promotional content on Facebook and Twitter and even tried to directly engage with your audience.
And then…crickets.
In spite of your best efforts, you’re still not getting the lead flow you need in order to turn your small business into the next million-dollar brand.
