It’s time for a fun and super-efficient twist to your social media strategy and it’s not exactly what many would think of. At least not at first. Snapchat! With an overwhelming success over the past five years – that doesn’t cease to amaze marketers, Snapchat has already reached the point of more than 100 million daily users! So you better include it in your social media plan because you are up for some great results.

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Picture this: you hop on a flight to an exotic destination, like Thailand. You spend two weeks there soaking up the sun, meeting new people, and discovering awe-inspiring sceneries. While you enjoy the good life, your social media profiles purr smoothly without missing a beat.

How is this possible?

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There’s been a photo that’s been circulating on social media for quite some time. It’s a snapshot of a conversation between an Amazon customer service rep and a customer whose package failed to arrive on time. The customer initiated the chat and a representative, who introduced himself as Thor, responded. The two talked about the delivery issue as Thor and Odin.

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When it comes to building your readers’ loyalty and interest, there is probably not much you wouldn’t do – because let’s face it, it is what makes your work go round. But to truly implement the most efficient ways to do so, you might want to consider the power of marketing automation – your new best friend in Marketing Strategy Town.

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Social media is next to becoming your company’s BFF – that is if it hasn’t already. With so many using social media to connect, to get informed and to reach out, it is essential for your business to use the hidden powers that these platforms hold. The greatest thing about social media? It provides you a way to connect with your prospects and to reach out to many new other potential followers, in a very personalized and genuine way – which is what ultimately attracts people to what you have to offer.

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Social media is a great opportunity for small business owners looking to increase their visibility, reach, and leads. But, when it’s not used properly, it can actually harm your brand’s online reputation. Having an unsystematic social media strategy or no strategy at all can be a waste of time and resources. Not to mention that it could turn away prospects.

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Does it feel like your Facebook Page’s Organic Reach is slowly declining?

You are not alone.

Last year, Facebook announced that they would be reducing the number of promotional Page posts that show up in the news feed to present users only high-quality content.

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Welcome to the Bible of all lead generation websites! The time of “buying” your audience’s attention and interest is long gone, so step into the new marketing era of “Good Things Come to Those who…Earn it!” You will find gathered here, all possible wisdom you need to know for your local business to have a successful lead generation strategy that is guaranteed to increase your site’s conversions and trust factor.

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Online marketing is such a complex and diverse work that introducing marketing automation tools is a smart way of easing the process and making it more efficient and qualitative. Needless to say – it’s not as easy as just doing it. There’s a time when marketing automation can be of huge help, and there’re times when it might actually be causing you more trouble than anything.

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Image Attribution: startbloggingonline.com

Who would you rather spend time with?

1. Mary – She goes on and on about the same boring topic, although you’re not interested.
2. Brian – He is witty, funny, and knowledgeable, and can carry an intelligent conversation.

Not a tough choice, right?

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