Is There Money In Social Media?
Social as a Primary Sales Tool
There are tons – almost endless! – powerful sales tools online, but it’s easy to get distracted by so many shiny objects that you lose track of which ones really yield the best results for your own business.
For some companies, social is the best sales tool out there – but only if you embrace it!
Pros and Cons of Local Marketing Automation
The Cons Of Marketing Automation
If you’ve thought about automating your marketing, you might feel daunted by the learning curve or price tag associated with many of the automation tools on the market. First we’ll explore some of the “cons”, like time and money investment, and why it can sometimes hold small businesses back from taking steps into automation.
Then we’ll see the “pros” and the power that marketing automation can have in your business.
Don’t Make These Online Reputation Mistakes
Negative Techniques to Avoid
When you’re trying to get a handle on your online reputation – either just starting out or patching up a negative one – there are a few key things to keep in mind. The first is that you need to avoid negative approaches that either aren’t honest, or aren’t above board.
Watch out for these dishonest tactics and make sure your reputation management is based on real, reputable information.
How Social Engagement Can Boost Sales
Social Engagement Can Build Your Local Business
If you have a brick and mortar business you may not believe you need a presence on social media. It’s true you don’t need to be on social media to operate your business.
However, in today’s world, establishing a presence on social media and communicating with your local customers and audience there is a very effective way to grow your business and boost sales!
Here are two of the first things you need to think about when stepping into social media with your local business.
Lead Generation Online for Local Businesses
Using Your Website for Lead Generation
Generating leads for your local business is something every business owner knows he must do. Whether you do it through the local newspaper, radio or TV, creating buzz about your product and your shop are essential to get feet through the door to buy your product.
Now that the internet is accepted as a source of information about local businesses, you have a less expensive lead generation vehicle available through your website. Creating leads from the various parts of your website, landing pages, your blog, etc. will allow you to collect email addresses and contact your prospects to build an interest in your product and business.
How Your Landing Page Affects Lead Generation
Characteristics Of A Successful Landing Page
People talk about landing pages on the internet all the time – “you need one to capture leads! You need one to make sales!” But do you know what a truly effective landing page looks like?
If you want to boost your lead generation and start building the profitable list of your dreams, then perfecting the content of your landing page could be a key factor.
Creative Ways To Engage With Local Customers Online
Engage Like Never Before
In today’s environment of 24/7 online access and an app for everything, local businesses can’t afford to stay offline! Engaging with your customers online can reap major benefits in actual sales. Customers who feel connected to you will think of you first when they need what you offer – and that’s a powerful thing! Let’s take a look at just a few ways to engage with customers online!
Have You Believed These Marketing Automation Lies?
Marketing Automation Myths
There’s a lot of information out there about online marketing. And, unfortunately, a lot of misinformation. Today I want to help separate the wheat from the chaff and help you start to spot the lies when they come your way.
First we will start with a couple of the top lies, then venture into some considerations to take into account before establishing your marketing automation system.
Take Your Lead Generation To The Next Level
Lead Generation for Your Business Online
Having an online presence for your business is a necessary part of marketing in the world today. The methods of reaching potential buyers online are far different from offline methods but in many ways highly effective and cost efficient.
Here is a look at two methods of lead generation online for your business and how to nurture those leads to bring in more sales!
Draw In Local Customers With Your Online Reputation
Clients Online Are Waiting For You To Act!
If you have a local business and want more customers walking through your door, don’t overlook the power of an online presence to draw them in. More people than ever before are now checking for online reviews and websites before darkening the door of a local establishment they’re interested in. Are you missing out on this wealth of opportunity? Check out this helpful advice from a business owner whose been there and knows exactly how to draw people in using their online reputation!
