Marketing Automation for Your Small Business!

Marketing Automation is Like Duplicating Yourself!

Most small business owners wear many hats. Working with a small staff or as a staff of one there is always more to do in a day than time to do it. Technology has changed the world of small business. One of the best changes is marketing automation.

You may not be able to afford a sales force of 100’s but with a small investment of time and money you can create an automated system that works like that sales force 24/7. Since you are in complete control of the message your prospect or customer receives, its even better – it’s like having 100’s of YOU working tirelessly marketing your business 24/7! Let’s look at some of the ways that using marketing automation can help you grow and thrive in your small business.

Marketing automation has the ability to expand the value and impact of your content, capture lead intelligence, improve lead-to-sale conversion rates, drive repeat purchasing, and enhance the overall customer experience.

Generally speaking, marketing automation takes traditionally manual tasks and, well, automates them. Activities such as contact management, list segmentation, lead scoring and nurturing, A/B testing of website pages and offers, email marketing, and performance measurement and reporting can all be done more efficiently through automation.

Promoting your content

Develop and send tailored emails promoting your content: Email marketing to your existing contact databases is an ideal way to drive action. While your primary goal may be to generate new leads, you can use the same contact assets to capture additional information about your established leads and customers that will help you customize your content.

Schedule social media shares across your networks: Some marketing automation systems have social sharing built in, while others may require a third-party solution. Either way, marketing automation can help you schedule a variety of social updates to promote your content. – via Content Marketing Institute

Four Big Reasons to Use Marketing Automation

The whole idea of setting up automated marketing for your business may seem overwhelming. With all of the advances of the internet and the new ways of using technology, it is much easier than you may think. In the excerpt below we’ll explore 4 of the major reasons that marketing automation is a must for any small business that wants to grow and succeed in today’s world.

Implementing automated features makes attracting and maintaining customers a snap. … let’s talk about the top four benefits of automation so you understand why it’s so valuable:

Save time

One of the biggest benefits of automation is that it allows you to save lots of time. By setting a few marketing emails on auto-delivery, you won’t have to create and send individual emails every time you need to communicate with your list. If you use an automated platform for social media updates, you can schedule a series of posts at one time.

Reach customers in a timely manner

By using automated features, you’ll reach your customers quickly. For example, you can automate a welcome email that is sent 24 hours after a new contact is added to your list. This guarantees that new contacts get valuable information about your business in a timely fashion, even while you sleep.

Ability to work ahead

As a small business owner, it’s vital to ‘work ahead’ as much as possible. With automation, you can set up emails and social media posts in advance.

Turn prospective customers into paying customers

Automating some of your marketing tasks can help you convert interested customers into paying customers. In fact, a report published by Regalix showed that nearly 86 percent of businesses believe marketing automation is one of the most efficient ways to nurture and manage new leads.
– via VerticalResponse Blog

Is the idea of automated marketing a new one for you? Are you ready to get to work and set it up so you can actually experience some time and financial freedom in the weeks and months ahead?