Perfect Your Marketing With A Stellar Customer Profile

Customer Profiling Increases Sales

When it comes to taking your offline business online, the technology may be different but the basic foundations of sales and customer connection stay the same. In order to reach the ideal audience, you need to know who they are and what they need first.

The best possible way to define your target market and make the most sales is to have a clear, detailed customer profile.

A useful customer profile (aka a persona) is akin to a comprehensive how-to guide on reaching your ideal customers. It gives you a structured look at their goals in trying your product, the features and content that matters most to them, and the messaging that will help them find you in the first place. If your business is currently winging it to create an understanding of your ideal customer or if your current profiling attempts are vague and ineffective, then be sure to read the following post very carefully.

Create Broad Descriptions of Your Ideal Buyers

The first step you should take in assembling your customer persona is to create broad descriptions of each ideal customer. We’re not talking about demographic data or any sort of personal information, only a high-level view of what they do and what’s important to them in doing business with a company like yours.

The outline of your ideal buyers will include elements about the customer and their attitude towards products in your industry.

Your “About” section should briefly describe where your product fits in with this customer’s search. Ask yourself what about this customer is a telltale sign that your product (or service) will benefit them and that your company values the same things they do.

via Convince and Convert

Understand your own products and services, their intended use, and the way they’re actually being used.

There are two distinct sides to the equation of getting people connected with your product – knowing your customer, and knowing your company. By defining the role your business and products can play in your clients’ lives, you’ll know better how to reach and connect with your most profitable audience possible.

To begin crafting an accurate customer profile, fully understand your own products, services, and your mission as an organization. This is an ongoing process, but from the very beginning it’s essential to understand who you want your customer to be and how that relates to how your products and services are developed and packaged.

The use of your offerings affects what type of people decide to use them and therefore, must be monitored accordingly to ensure your products and services are of the highest value to that audience. For instance, if your company is a clothing store, the way the jeans or t-shirts you sell fit a customer can greatly affect what type of customer your business attracts.

Taking note of these differences in the details of your products and services, as well as how they are used is important to ensure you’re consistently crafting the right experience for your customer base.

By paying attention to the use of your products and services, you’ll be able to see how your customer’s use of your offerings changes overtime and how your organization should respond to these changes. This could mean your business shifts around your offerings to better suit your customer’s needs, your team decides to build an additional product or service to address this change etc.

Lastly, the mission of an organization also helps define how a brand is presented and what type of customer’s do business with your company.

For instance, if your company believes in ensuring eco-friendly practices or giving back a percentage of profits to charity; these activities could impact the type of customer your business attracts. Keep this in mind when building a profile of the customer you’re trying to reach, altering your mission to match their needs and interests.

via SumAll

Do you have a clearly defined customer profile?