December 23, 2015 By Jeff Price No comments yet
If you have a brick and mortar business you may not believe you need a presence on social media. It’s true you don’t need to be on social media to operate your business.
However, in today’s world, establishing a presence on social media and communicating with your local customers and audience there is a very effective way to grow your business and boost sales!
Here are two of the first things you need to think about when stepping into social media with your local business.
CREATE SOCIAL ACCOUNTS
To get started, you need to create social accounts on sites like Facebook, Twitter, LinkedIn, Google+, Pinterest, and more. Register your business name and make sure you filled in all the required information. Make sure that whatever information you entered is valid and accurate. It’s important to fill in information like your e-mail and other contact information when you register so that if some people (probably the ones who want to buy your products or purchase your online marketing services) see them, they can easily contact you and ask questions or discuss what they need from your products or services.
BUILD YOUR AUDIENCE/VISITORS
Many are confused on how to build an audience and viewers. The simplest way to build your audience is to “like” different pages or groups and have a little interaction with them. “Liking” and commenting on other’s posts is necessary. Exposing yourself to many people gives you the advantage of being noticed and draws visitors to your page.
“Like” different pages based on your niche and have some communication with them. Another way to build an audience and attract viewers is by posting meaningful content or images that people will appreciate. Doing this often adds value to your site. If people are inspired by what you post or they were entertained or enlightened, chances are they will share it with others. Many people will be able to see your posts this way.
– via Dogulin Digital
Now that you understand why you need to establish social media accounts and the idea behind growing your audience there, it’s time to think about specific ways to grow your sales using social media.
Here are three important principles to follow when you create content for your social media accounts that will help you grow your following and the number of people walking through your door!
Increase Sales Opportunities
Get involved! The key to building lasting relationships is engagement. Make conversation the bridge between you and your audience.
Use Pinterest and Facebook advertising. Promoted/Boosted Posts can highlight quality content and drive targeted leads.
To capture consumer attention, answer ‘blocking’ questions immediately. Use straightforward language and be descriptive.
Create Differentiation
If you want to stand out in a sea of social media noise, know what sets you apart from the competition. Now share it without fail.
Define your special skills and unique abilities. Specifically share how they help solve the problem(s) of your target audience. Share your story.
Stories create a personal connection, drawing on emotion and humanizing your business, making you memorable.
Answer the “What’s In It For Me?” Question
Consumers are moving at lightening speed as they research, interact and make purchase decisions online. In order to capture their attention, you need to answer the WIIFM question immediately.
Social media can help you drive sales and leads by building deeper, more meaningful connections with your audience.
Sharing who you are, what you’re all about it, and who you help builds trust, and that’s the cornerstone of social selling.
Buyer decisions are wrought with emotion. Social media lets you foster a positive emotional response towards your business.
– via Rebekah Radice, Social Media Strategy
Have you established social media accounts yet for your local business?
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