Reputation
Managing Your Small Business Online Reputation
Credibility In The Facebook Era
If you think social media is less relevant to a brick-and-mortar store than it is to an e-commerce site, think again! Consumers today like to check and see what other people’s experiences have been, no matter the business. Here are just a few of the reasons why you need to manage your online reputation as a small business.
How Your Online Reputation And Social Media Go Hand In Hand
Online Reputation and Social Media
Social Media presents an effective platform for you to manage your company’s online reputation. The reason is simple. So many people use social media and frequently visit it that when you reach out on social media with information that enhances your company’s reputation you have a high likelihood of your message reaching your target audience.
Smooth Responses to 3 of the Most Common Online Reviews
Like it or not, online reputation can have a huge impact on business and sales. According to a study by Bright Local, 88% of customers read comments and online reviews to find out if a local business is trustworthy.
No matter the size of your business, people are talking about you. They are leaving comments on your blog, tweeting about your products or posting a Facebook update about their interaction with your brand. Having a good reputation strategy and a proactive approach is vital to any business success.
Bad Reputation Survival Guide: 8 Ways to Overcome Adversity
It almost always catches small-business owners by surprise. Sometimes we get the inkling that something was off about a transaction, or we’re aware when we can’t manage to satisfy a difficult customer, but rarely do we expect the fallout. Damaging remarks may appear on a social media page, a blog comment, or a review website, and we’re instantly thrown into DEFCON 2. What’s a person to do when his reputation is at stake? Use these eight psychology-backed methods to overcome the emergency.
10 Ways You Could Be Unknowingly Damaging Your Online Reputation
Can you imagine a cigarette-maker not only openly acknowledging that their product is deadly, but also publishing a scientific study that shows the deaths provide economic benefit to the nation in which the decedents lived? When the Czech Republic decided to raise awareness about how much money the country was spending on health care for smokers, that’s exactly how Philip Morris responded.
No kidding! The tobacco giant tabulated costs associated with things like caring for people who became ill as a result of smoking or of secondhand smoke, and then determined cigarette-related deaths were saving the country almost $150 million.
DIY Online Reputation Fix Using One Simple No-Cost Trick
At some point, everyone has a bad comment written about them or has an image surface that may be less than flattering. Considering that 61% of people do research online before they make a purchase, there’s a good chance your customers are seeing the postings that paint you in a poor light, or maybe even a photo from college that doesn’t reflect the professional you’ve become. These kinds of things can kill the reputation of a small business, and cost you sales. Thankfully, there’s a way to reduce the impact they have on your business, and it’s free.
