Lead Generation

“Who, me? But, I’ve already tried everything, and I can’t get people to stay on my landing page for longer than a few seconds.”

You are not alone in this battle. Marketers are finding it more and more difficult to generate leads. The numbers are really depressing. According to Hubspot.com, 98% of website visitors never come back.

Ouch!

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Anyone who ever built a landing page knows all too well that the damn things are hard to optimize. After all, something as simple as the color of your CTA button can make or break your conversion rates.

It would be great if you had a science-backed way to create your landing pages, wouldn’t it?

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You’ve only got one chance to make a good first impression on your landing page. Just think about it. Your landing page is your very first contact you might have with a potential new client – so make sure you don’t waste this chance because you might as well not get it the second time.

If this sounds scary, you need not worry – it is big, but there are several easy tips that can help you make sure you keep those conversions rolling. The secret lies in paying attention to what makes a client react in a way that is of benefit to your small business and it all narrows down to understanding and putting to practice basic psychology tips about human behavior.

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Social media is next to becoming your company’s BFF – that is if it hasn’t already. With so many using social media to connect, to get informed and to reach out, it is essential for your business to use the hidden powers that these platforms hold. The greatest thing about social media? It provides you a way to connect with your prospects and to reach out to many new other potential followers, in a very personalized and genuine way – which is what ultimately attracts people to what you have to offer.

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Welcome to the Bible of all lead generation websites! The time of “buying” your audience’s attention and interest is long gone, so step into the new marketing era of “Good Things Come to Those who…Earn it!” You will find gathered here, all possible wisdom you need to know for your local business to have a successful lead generation strategy that is guaranteed to increase your site’s conversions and trust factor.

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How many of you own a toolbox?

Predictably, nearly every one of you will raise an imaginary hand.

How often do you use it?

You probably use your toolbox a couple of times every year, forgetting about it most of the time. Isn’t it kind of ridiculous to own something that you barely use? So, why not rent one instead of buying or rent out your own toolbox and make some money from it?

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Using Your Website for Lead Generation

Generating leads for your local business is something every business owner knows he must do. Whether you do it through the local newspaper, radio or TV, creating buzz about your product and your shop are essential to get feet through the door to buy your product.

Now that the internet is accepted as a source of information about local businesses, you have a less expensive lead generation vehicle available through your website. Creating leads from the various parts of your website, landing pages, your blog, etc. will allow you to collect email addresses and contact your prospects to build an interest in your product and business.

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Characteristics Of A Successful Landing Page

People talk about landing pages on the internet all the time – “you need one to capture leads! You need one to make sales!” But do you know what a truly effective landing page looks like?

If you want to boost your lead generation and start building the profitable list of your dreams, then perfecting the content of your landing page could be a key factor.

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“Subscribe!”, “Join us!”, “Sign up now!”

Customers come across these words all the time, and they all serve the same purpose: click here and enter your email address. But, do they have the same impact? Can a few words change the way your prospects feel about a button?

The short answer is yes. People click on a headline or a button because a single word struck a chord or engaged them in some way. Successful small business owners work hard to find the best converting words that can help them reach their goals.

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Lead Generation for Your Business Online

Having an online presence for your business is a necessary part of marketing in the world today. The methods of reaching potential buyers online are far different from offline methods but in many ways highly effective and cost efficient.

Here is a look at two methods of lead generation online for your business and how to nurture those leads to bring in more sales!

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