What Affects Your Online Reputation?
Reputation Management in the Internet Age
These days, there’s not a store, business, or individual in existence that doesn’t need to manage their reputation online. Everyone from the small mom-and-pop shop around the corner to behemoths like Wal-Mart can and should engage in online reputation management – and it doesn’t have to be difficult or expensive. Here’s a detailed look at how to manage your online reputation yourself, without the aid of expensive firms or fancy technology!
Marketing Automation for Your Small Business!
Marketing Automation is Like Duplicating Yourself!
Most small business owners wear many hats. Working with a small staff or as a staff of one there is always more to do in a day than time to do it. Technology has changed the world of small business. One of the best changes is marketing automation.
You may not be able to afford a sales force of 100’s but with a small investment of time and money you can create an automated system that works like that sales force 24/7. Since you are in complete control of the message your prospect or customer receives, its even better – it’s like having 100’s of YOU working tirelessly marketing your business 24/7! Let’s look at some of the ways that using marketing automation can help you grow and thrive in your small business.
Managing Your Small Business Online Reputation
Credibility In The Facebook Era
If you think social media is less relevant to a brick-and-mortar store than it is to an e-commerce site, think again! Consumers today like to check and see what other people’s experiences have been, no matter the business. Here are just a few of the reasons why you need to manage your online reputation as a small business.
Increase Your Exposure with Social Media!
How Many Of Your Customers Are on Social Media?
Probably a lot of them! And that’s exactly why it pays to be engaged in social media marketing online – even if your store is a small brick and mortar operation. Let’s take a look at how going social can increase your local exposure and bring more buyers your way! Here is just one idea.
How Your Online Reputation And Social Media Go Hand In Hand
Online Reputation and Social Media
Social Media presents an effective platform for you to manage your company’s online reputation. The reason is simple. So many people use social media and frequently visit it that when you reach out on social media with information that enhances your company’s reputation you have a high likelihood of your message reaching your target audience.
Mistakes To Avoid When Your Small Business Goes Online
Common Small Business Mistakes
Taking a small business from brick-and-mortar to cyberspace involves plenty of pitfalls, but having someone along the way who’s been there before and knows the path can become an incredibly valuable asset. We’ve gathered up some expert wisdom about mistakes to avoid when putting your small business onto the World Wide Web.
Automated Email Creates Customer Relationships
Relationships that Matter
If you want your customers coming back for more, keeping in touch with them through email is an important step to take. When they hear from you regularly through quality emails, you stay fresh on their mind and they’re much more likely to come back and purchase again and again.
Why You Need To Increase Engagement Today!
Boost Local Engagement Through Content Marketing Online
In today’s market, if you want more customers walking through your doors, you’ve got to consider your presence online. Shoppers check out your online presence before checking out your business in person, and the image you show them will stick. If they see you as active, engaged, and interesting online, they’re much more likely to engage with you, both online and in person.
And people who plug in to your business online can become true fans, who share your business with their friends on social media and skyrocket your sales. Trust me when I tell you, online customer engagement is something you want – and you want it en mass!
Tracking in Small Business
To Track Or Not To Track?
If you are a small business owner you likely either have a website or know you need one. If you’re the shop around the corner, you may not yet realize just how important tracking will be to your small business. After all you may rely heavily on word of mouth or well-known repeat customers.
But no matter how welcoming your store and no matter how strong your relationships with existing customers may be, having a website and tracking your results with concrete, tangible numbers can have a serious impact on your long-term success. Forbes says not tracking results is one of the 10 most common mistakes that small businesses make. Let’s take a closer look at why that’s the case!
Perfect Your Marketing With A Stellar Customer Profile
Customer Profiling Increases Sales
When it comes to taking your offline business online, the technology may be different but the basic foundations of sales and customer connection stay the same. In order to reach the ideal audience, you need to know who they are and what they need first.
The best possible way to define your target market and make the most sales is to have a clear, detailed customer profile.
